This detail makes the ad even more eye-appealing. Moreover, it seems that the bottle with the advertised drink is reaching the sky. The image illustrates the bright container with Gatorade drink that pulling away and winning the racing tournament. In addition to an effective colors’ combination, the advertisement reflects the supernatural power.
As a result of this color mixing technique, the ad creator reaches its primary goal-the assuring of success in the racing competition. This idea serves as the hidden message of this color combination. Nothing can be more powerful than nature. The dominating ones of the poster are blue and green, which are generally considered to be natural ones. The developers of the given visual ad reached a perfect mix of colors. It combines three main aspects of a successful visual add: use of colors, supernatural power, shock appeal. A bright picture of a bottle and a memorable slogan is a marketing specialist’s dream. It illustrates the superiority of the Gatorade drink, among other beverages.
Visual Argument Example: Gatorade AdĪmong the diversity of visual argument images, one of the most powerful for a visual argument analysis essay is Gatorade’s advertisement-a drink for sportspeople. Visual argument advertisements are the most effective in persuading consumers to make a purchase. It can become an effective way for a successful product or a service promotion. Each one tries to create an impressive image with appropriate supportive words. Marketing companies often use the advantages of visual rhetoric. For instance, they can induce a compassion effect, a comic effect, a tragic effect, etc. Hence, employing visual rhetoric, the author can reach different outcomes. These are examples of the visual rhetoric impact. Such experiences may be shared for the majority of people. A bright advertising picture can lead to taking part in a charity event, as well.
Though, not everyone notices when it happens after seeing a poster. The desire to watch a movie or a cartoon is probably familiar to everyone. That is why visual rhetoric should be examined. Thus, visuals arguments are more appealing to the public than verbal ones.Įxploring the usage of the images as a way of conveying the message requires substantial research. In addition, images sometimes may reflect the values and beliefs of the culture. It is undoubtedly true that pictures or other visual art pieces help engage a wider range of people. It utilizes various images to intensify the effect on the audience. Basically, a visual argument is a supporting (or rebuttal) statement.
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